The music video for “OTTAM” brings together the distinctive rap style of Asal Kolaar and the energetic production of Urban Thozha. Built around a strong sense of movement, attitude and rhythm, the track aims to deliver a high-energy experience for listeners who enjoy contemporary Tamil independent music.

Written, composed and performed by Asal Kolaar, “OTTAM” carries his signature approach to rap and lyrical expression. The song combines sharp vocal delivery with an energetic musical arrangement, creating a sound that feels direct and confident. The production by Urban Thozha adds further weight to the track, giving the composition a modern hip-hop character.

The musical arrangement features contributions from several talented artists. Shiv Paul and Ashlay Jeevan JC handle additional programming, while Joel Jebnesan Jacob plays acoustic and electric guitars. Violin by S. Aadityaa Somaskanthan adds another musical layer to the composition.

The percussion section gives the song much of its rhythmic character. Dholak Kaccha Satti handles percussion arrangement, with Dholak Vicky, Abi of VP Band and Aakash of VP Band contributing to the percussion performance. The percussion was recorded at Reengara Recording Studio, with Aswin Krishna serving as the recording engineer.

The final sound of the track was shaped by Rupendar Venkatesh, who handled the mixing and mastering. Music advisors Era, Pradeep and Adithya Sriram also contributed to the project, while the makers have acknowledged Rudh with special thanks.

The visual presentation is directed by Asal Kolaar himself, with Akilan serving as creative director. Scharan takes care of cinematography and editing, while Akilan handles colour work. The video also incorporates AI and VFX elements by Dheeraj, with CG transitions created by Abishek and Tharun.

The creative team behind the video includes Dinesh as art director, Anish as first assistant director and Avinash Das as associate cinematographer. Lakshin serves as the first AC, while subtitles are handled by Karthiga Rajendran.

“OTTAM” is released under the Mass Appeal record label, with Ranbir Kapoor credited for A&R. The project brings together music, visual creativity and a strong independent identity, giving the track a distinctive place within the current Tamil music landscape.

What makes “OTTAM” engaging is its focus on energy and personality. Asal Kolaar’s performance remains at the centre, while Urban Thozha’s production builds a contemporary backdrop around his vocals. The combination gives the song a lively character that is designed to connect with listeners through rhythm and attitude.

Overall, “OTTAM” stands out as an energetic Tamil music video driven by rap, strong production and bold visuals. With Asal Kolaar leading the creative direction and performance, supported by Urban Thozha’s production and a skilled technical team, the track offers a vibrant and modern musical experience.